Warrenbayne Victoria 3670 Tel: 03 5763 2341 Mobile: 0428 306729

2018 Beef Week Open Day

Vist Prime Angus for Beef Week on Tuesday, February 6 between 9am and 6pm. 

On Display:

  • Selection of sale bulls
  • New calves of Prime Maximus M7
  • 2-year-old daughters of Prime Katapault K1 with calves at foot
  • 3-year-old daughters of Prime Juggernaut J15 with calves at foot

All animals will be penned undercover for your comfort and theirs.

All are welcome. We look forward to dicussing your breeding needs and the use of yearling bulls. 

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2018 Bull Sale Results

2018 Bull Sale Results

A huge "thank you" to new and repeat buyers who helped to make this year's sale our best yet.

37 registered bidders saw a complete clearance of 32 bulls offered to a top of $12,500 and an average of $6,609.

Bulls have found new homes in 5 states.

The top priced bull, Lot 7, Prime Up River N33 (pictured) was purchased by Tony and Karen Golding, Little Meadows Angus, WA.

Other highlights include Prime Genesis N56 selling for $9500, Prime Genesis N8 selling for $9000 and two $8000 bulls, Prime Up River N40 and Prime Juggernaut N77.

Special thanks to the team at GTSM, particularly our young auctioneer Lincoln McKinlay who clearly has a bright future ahead of him and Jody for her professionalism and energy. Thanks also to our sale day support team, including Ken Heywood, James Webster and John and Cathy. We couldn't do it without you. 

Peter, Annick and Lily. 

2014 Joining

2014 Joining

2014 joining was a time of great excitement for us as Peter inseminated the first Juggernaut J15 semen into the herd.. Customers will see some other new names on the sire list. They include; GPS HAAS, AAR10X, MONHEN SOUTH DAKOTA, BENNET ABSOLUTE, THUNDERBIRD, and CHERYLTON STEWIE, all outstanding outcross sires which sit comfortably with our stated objectives of calving ease, high growth and carcase merit. Other more familiar sires include Tuwharetoa Regent, Carabar Docklands Te Mania Emperor, and Booroomooka Inspired, all of which we look forward to calving down in 2015

Left: Peter inseminating the first of our Juggernaut semen.

2014 at Prime; The Year That Was

After a truly memorable start to our year with the sale of Juggernaut J15, followed a magnificent autumn with excellent early rains and great pastures.
In early April 25 yearling heifers departed for China in another first for us entering the export market.

In late April we sold our 13 - 14 month old steers into the fat market in Wodonga. They averaged 531kg and made $2.15/kg, equating to $1144.84 each, a sensational result for young steers.

Australia Day 2015 birth

Australia Day 2015 birth

Australia Day at Prime saw the arrival of the first calf by Juggernaut J15

2018 Brochure

In case you missed our 2018 newsletter, here is a copy. 

If you do not receive a copy in the mail, please contact us to join our mailing list to receive a bull sale catalogue next month. 

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2017 Prime Angus Sale Represents Sensational Value for Buyers

Prime Angus sold 38 of 39 yearling bulls offered to a top of $10,000 and an average of $3902.

With more bulls offered and considerably fewer registered buyers, the average was well below last year's $5200.

The top priced bull was purchased by Clive March of Tocumwal. For the second year running he secured his bull with an early knock out bid. Clive also purchased 12 Prime PTIC heifers at Barnawatha saleyards on December 1st. At Friday's sale, he purchased Lot 1, a son of Millah Murrah Equator D78 who weighed 635kg at 13 months and had all growth EBV's in the top 1% of the breed.

Phenotypically, the standout sire group was the J15 sons. Importantly, they averaged about half the price of J15 sons in promiment sales around the country in recent weeks. While this is disappointing for us, it reinforces the tremendous advantage of buying yearling bulls.

Our very sincere thanks go to our valued customers for their attendance and bidding, in particular our long term volume buyers who carried the sale.

Thanks also to our small group of helpers who make sale day possible, James Webster, Ken Heywood, Donna Slevin(who must take the award for THE best Business Banker) and her assistant Kelly, our Masters of the BBQ, Moon Harrison and Cathy and of course Lily, for her unfailing committment to sale preparation all summer.

Prime Angus had the equal lowest average price of all on property bull sales reported to Angus Australia to date in 2017

Prime Angus had the equal lowest average price of all on property bull sales reported to Angus Australia to date in 2017

It's official! Prime Angus had the equal lowest average price of all on property bull sales reported to Angus Australia to date in 2017. But here is the paradox: despite our modest average price this year ($3902), the top priced bull at each of our sales for the last four years are being marketed as AI sires by various semen companies.

This began four years ago with the sale of Juggernaut J15 to a syndicate of buyers. His impeccable phenotype, muscularity and temperament, combined with equally impressive EBVs have seen him become the 12th most used Angus AI sire in Australia in the past two years. He is also the youngest sire in the top 20. His semen is marketed by Alta and HCH Genetics. His sons have also topped several bull sales in 2017 including $19000 at Landfall.


2016 Update

It has been many months since we have updated this site so it is timely to inform customers about recent events.

We have experienced our most challenging year for more than a decade with regular flooding and waterlogged paddocks and way too many sets of hoofs.

Thankfully, as the pictures show, the grass is growing and cattle are now regaining their bloom. The pastures will take time to recover so we have decided to reduce our breeder numbers next year to facilitate the recovery. The first stage of the reduction will take place at Barnawatha saleyards on December 1 with a dozen retiring HBR cows and a dozen heifers to be sold PTIC. A further 15 cows will be sold in the first half of December on a date to be decided. Please check our Facebook page for updates.

We had informed clients we were unsure whether an on property bull sale would take place in 2017 due to our labour constraints. Fortunately Peter has convinced Lily to work for us full time until she leaves for university next February. We will then delay the sale till March 7 to give us time to get her settled in her new environment. We will also be open for Beefweek on February 2nd.

We look forward to seeing you all then.

Happy Sale Day 2016

Peter Annick and Lily wish to extend our most sincere appreciation to everyone who attended and participated in yesterday's sale.

Twenty nine registered bidders saw us achieve a complete clearance of 29 bulls offered, for our best result yet, averaging $5273 and topping at $8100. Two other bulls sold for $8000 and another four sold above $7000.

The top priced bull Stewie L77 was purchased by John Daniel of King Island. The bull was in the top 1% for the ABI and top 5% for 400day weight EBV's and was out of Prime Lowan F20, dam of Juggernaut J15.

One of the second high priced bulls GPS L68 impressed all who saw him with his superb phenotype. He was purchased by Alan and Jan Robinson, Jarobee Angus, who also purchased another standout GPS son, L32 for $7600.

Eight thousand dollars was also the price paid for Lot 1, Docklands L80. He too displayed a standout phenotype and was purchased by Clive March of Tocumwal.

It was a marathon effort lasting an hour 40 minutes with the bidding strong throughout. All but 6 bulls sold to repeat buyers.

The following year Katapault K1, a Thunderbird son, was the top selling bull in our February sale at $8000. He was the heaviest calf ever weaned at Prime (at 522kg)and is the “meatiest” bull we have bred. As a yearling sale bull he weighed 681kg, 95kg heavier than the sale average. Now three years old, he weighs over 1000kg. He is currently ranked number 4 for calving ease and number 1 for gestation length for AI sires in Australia. Remarkably, he is also in the top 5% for all growth EBVs, making him a bit of a rarity. K1 has been used in large scale commercial AI heifer programs this year by producers looking for a low stress calving in 2018. His semen is marketed by Alta Genetics and Prime now has a half share in the bull.

Legend L77, a Stewie son, was the highest priced bull in 2016 at $8100. Out of F20, the same dam who produced the Juggernaut, L77 is a great all-rounder whose ease of calving, high growth, milk and carcase traits put him in the top 5% of the breed on all the indices. He was purchased by John Daniels of King Island and his semen is being marketed by Performance Genetics.

In 2017, Maximus M7 was purchased by Clive March of Tocumwal for $10000. He is a son of Millah Murrah Equator D78. Mr March chose the bull to give a boost to the frame size of his female herd. M7 currently has the highest 600-day growth EBV of AI bulls available in Australia. At +163, M7 could be a terminal sire oe ption for commercial producers wanting rapid growth and weight gains in their calves without the need to crossbreed. M7 semen is being marketed through Performance Genetics.

There are gems to be found in this herd. Buyers will find exceptional value, year after year.

Our yearling Helmsman bull sale takes place on the last Friday of February each year. All bulls are HBR by leading AI sires and tested free of the known genetic defects. All bulls sold are also above breed average on all indeces.

When looking for your next Angus bull, consider Prime Angus.

Article courtesy of North East Farmer

Bull Sale 2016

Bull Sale 2016

Selection is currently underway for this year's sale bulls. The online catalogue will soon be available on this site in addition to the Angus Australia site.

Scanning took place last week. Results were extremely pleasing. 37 10 month old bulls averaged 5.5% IMF. Even more extraordinary, their heifer counterparts averaged an astounding 7.0% IMF!

We are often critical of Breedplan, which does have it's llimitations. But the reality is that with so much data available breeding decisions are made easier. In addition, when actual data in the form of scan results so clearly reflect the seedstock producer's breeding directions, that is very satisfying.

Beefweek 2016

Customers please note. Prime will not be taking part in Beefweek this year. It is always difficult for us to manage the demands at this time of the year as our bull sale is just a few weeks away, our girls are on the point of calving and the work load is carried out entirley by Peter and myself. As we are both post middle aged, we have decided we need to be kinder to ourselves. However, we are happy for producers to contact us to make a time to inspect the bulls in the lead up to the sale.

Prime Infused Herd to be Dispersed

Prime Infused Herd to be Dispersed

Long time Prime Angus bull buyers, Pete and Beth Smith of Tatong, will be dispersing their herd at the Barnawatha Female on Friday January 22nd due to the loss of their two lease properties. Peter and Beth bought the top priced bull CXBB20 at our inaugural on property sale 10 years ago. They subsequently bought several top quality bulls including the top priced bull K1 at last year’s sale.

Prime reatained semen from K1 and we are expecting his first calves this autumn. 120 PTIC females and 6 Prime Angus bulls will be offered including CXB K1, K30, K60, J76, J90, and F48 in the dispersal. B20 grew into a phenotypically superb bull and made a lasting impact on the cow herd. We would recommend the cattle to commercial producers looking for a deep pedigree of easy calving, high growth and high carcase merit. We wish Peter and Beth all the very best for the sale and their future endeavours. We also thank them for their years of support. We will really miss them on the last Friday in February.

2015 Yearling Bull Sale Friday Feb 27th 2015 11:30

We weaned early December and preparations for Beefweek and the bull sale are well underway. We expected weaning weights to be down on last year due to the cold wet end to winter. Surprisingly, both top weight(522kg for a Thunderbird son) and average weight(455kg) were higher this year

Seeing Triple

Seeing Triple

Three Juggernaut heifers with their Katapault calves at foot. 

Juggerpault or Katanaut - Take your pick

Juggerpault or Katanaut - Take your pick

Our first Juggernaut daughter to calve, L17 with her day old K1 calf at foot.

Photographs of 2018 Sale Bulls and Dams

Average Age: 12-13 months

Average Weight: 600.4kg

Weaner Steers at Barnawatha

16 weaner steers averaging 394kg were sold at Barnawatha on the 5th of January, 2017 for $1415.

Weaner Steers at Barnawatha

2018 Yearling Bull Sale

This year's sale will take place on Thursday March 8th at 11.00am.


See below for the catalogue, graph of average EBVs and sale day supplementary sheet.


There will be 33 bulls offered by sires including Pathfinder Genesis, Thomas Up River, EF Complement, SAV Bruiser, Prime Juggernaut J15 and Prime Katapault K1.


Please contact us for details.


Thank You!

Thank You!

Peter, Annick and Lily would like to extend a huge "thank you" to the new and long term clients who helped us achieve a complete clearance of the 35 bulls offered on Friday. Topping the sale was Prime Thunderbird K1(pictured above) @$8000. K1 weighed 681kg, an impressive weight for a 13 month old bull.

He is in the top 1% of the breed on all indeces and growth EBV's. He was purchased by local breeder Peter Smith, who has bought the top lot on several occasions. Second highest price was paid for a son of Carabar Docklands, K65, by Eric Milano of Onalim Nominees near Moyhu.

The sale averaged $3603.

Heifers and calves, November 2016

Heifers and calves, November 2016

Bull of the Week 4/1/18

Bull of the Week 4/1/18

Each Thursday until the bull sale we will be showcasing one bull which will be sold on sale day, beginning with...

Prime Juggernaut N77

Dam: Prime Zandy K80

Full brother,  Prime Juggernaut M11, sold at last year's sale.

Weaned at 504kg on the 23rd of December 2017. 

Exceptional phenotype, excellent growth and carcase traits. 


Bull of the Week 22/2/18

Prime Katapault N78.

Lot 23.

Docile, soft, easy doing with calving ease and all growth EBV’s in the top 5% of the breed to add to the appeal.

Bull of the Week 15/2/18

Prime Juggernaut N42

Lot 18

Third full brother to sell. EMA and RBY in the top 5%.

Bull of the Week 15/2/18

Bull of the Week 1/3/18

Bull of the Week 1/3/18

Prime Genesis N8

Lot 1. 

Perfect spread of EBV's for Prime.
Top 5% calving ease together with top 1% for carcase weight, all growth and all indeces.

Bull of the Week 11/1/18

Prime Up River N24

Dam: Prime Rocklyn K85

Lot: 5

His 400 day growth EBV is in the top 4%, his ABI is in the top 6% and his RBY is in the top 10%.

He exemplifies the superb shape and muscling of our Up River bulls.

Bull of the Week 11/1/18

New Australian Record price achieved for yearling angus bull

Prime Juggernaut J15 stole the show at yesterdays 8th Annual Prime Angus Yearling Bull Sale. In what we understand is a new Australian record price for a yearling, "Juggs" fetched $41000.

The syndicate which includes Anvil Angus and High Country Heifers was the winning bidder in a spirited five way contest. A second Regent son, J31 (Lot 12) sold for $10000. The sale averaged $4593 with 29 of the 30 bulls selling for a 97% clearance.

We would like to extend our sincere thanks to all bidders for helping us achieve a great sale result.

New Australian Record price achieved for yearling angus bull

Bull of the Week 18/1/18

Bull of the Week 18/1/18

Prime Complement N10

Lot number: 21

EF Complement sons exemplify Prime’s breeding objectives of high growth with calving ease and carcase traits.

Out of a first calving Juggernaut heifer, N10 weighed 532kg at 11.5 months and has calving ease in the top 12% of the breed. He also had an impressive eye muscle scan of 96 square centimetres.



Winter was WET and we bore the full impact of our high stocking rates with stressed cattle and damaged pasture/soils resulting in silage yields in the spring being half that which we would have expected.

It was a woolly mob of bulls we weaned early December but thankfully the wet did not impact on weights. The boys are now looking good and on track to meet visitors at Beefweek.

Bull of the Week 25/1/18

Prime Index N14

Lot number: 20

We chose VAR Index because it combines calving ease with explosive growth and high carcase merit.

N14 is displaying that magic combination too. He has an ABI of 139, putting him in the top 5%. His raw scan data was a highlight in his contemporary group with an EMA of 101 square centimetres and an IMF of 5.4% at 11.5 months. Four weeks after weaning, N14 weighed 530kg, a big effort for his first-calving Emperor dam.

Bull of the Week 25/1/18

Bull of the Week 1/2/18

Bull of the Week 1/2/18

Prime Up River N33

Lot number: 7

Emblematic of our focus at Prime. Calving ease in the top 1%. 200 and 400 day growth in the top 5%. Top 5% in all indices. Powerful and muscular.

Bull of the Week 8/2/18

Prime Index N58

Lot number: 5

Large framed, impressive phenotype, very positive fats. Out of a beautiful Emperor dam, K32.

Bull of the Week 8/2/18

Great Yearling Bulls Begin with Great Mothers

Pictured below are four dams of bulls who will be sold in the 2018 bull sale.

  • Prime Zandy K80 is the dam of Lot 4, N77.
  • Prime Maisie K31, dam of Lot 23, Katapault N78.
  • Prime Shasta L55 is the dam of Lot 1, N8.
  • Prime Rocklyn K94 is the dam of Lot 17, N40.

For a larger image please click on a thumbnail, you may then click to review all images in the set.